Image via CrunchBase
With the arrival of iPad from Apple and book reading applications coming quickly on iPhone and Android phones, competition is getting neck-breaking among E-reader devices.
Amazon Kindle, Barnes & Noble Nook have apparently seem to hit the rock bottom prices for their e-readers and margin of profit is very sleek for e-readers. Only Sony e-reader has not cut down the price among the bigger players whereas smaller companies like Kobo( Borders ereader at $149), iRex,Plastc Logic and others have to work very hard to compete with the big guns like Amazon and B&N even with drastic cut in prices for their respective e-readers.
The price war started with Barnes & Noble’s introduction of Wifi only Nook for just $149 and Wi-Fi/3G model at $199. Amazon was quick to follow the lead by dropping 3G Kindle 2 price to $189.
Kindle and Nook both uses Vizplex E Ink for crispy paper like display which is superior at daytime compared to its counter part brighter and sharper LCD display used in iPad and smartphones.
After some search and reviews from authetic sites, i believe the main reason behind this critical price cut is due to the launch and popularity of iPad from Apple which has passed the 3 MILLLION mark. Barnes and Noble has openly admitted that they have to cut the price because an all purpose device at $500 is hard to compete with only book reader device at $249.
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